Marketing

Description of specialization:

Ever since the start of Economics specializations at our Faculty, the Romanian economic environment and within, that of Szeklerland, has considerably changed. On the one hand, the demand for freshly graduated economists has increased, but there is also an increasing demand for experts with business specification. Students graduating the Marketing specialization will be capable of understanding the processes based on market and consumer knowledge and of performing related professional tasks: demand-driven acquisition and sale of products and services; organization of companies’ commercial activities; market research; management of the corporate identity development process; coordination of communication programs.

We recommend it to you if...

…think creatively;

…you are interested in how a product can be sold most efficiently;

…you would like to know how the advertisement tools are present in the price of products;

…you are interested in market research, in the organization of various commercial activities;

…you would deal with pleasure with corporate identity development and coordination of communication programs.

Employment possibilities:

• Brand Manager
• Category Manager
• Marketing Expert
• Market Analyst
• Trade Sales Consultant
• Marketing Manager
• Communications Manager
• Advertising Specialist

Did you know that…?

- the for-profit and non-profit spheres can only operate efficiently in the ever evolving economic, social and political arena if they dispose of an elaborated marketing strategy;

- attracting a new client may cost ten times as much as maintaining a loyal client;

- the logo of the Chupa-Chups was designed by Salvador Dalí.

Major subjects:

• Micro- and Macroeconomics
• Accounting
• Financial Accounting
• Management
• Marketing Research
• Consumer Behaviour
• Marketing Communication
• Services Marketing
• Tourism Marketing
• E-Marketing

Duration and form of training:

3-year full-time training

Composition of entrance examination grade:

the average of secondary school leaving examination – 100%

Useful information

Enrollment period: 

Venue of enrollment: Miercurea Ciuc, P-ța Libertății Nr. 1.

Entrance examination enrollment fee: FREE

Announcement of results:

For the academic year 2022/2023 we offer 15 places tuition-free and 15 places subject to tuition fee (The sum of tuition fee is 250 EUR per year.)